News

We compiled some industry news for our clients. Read the latest in both publishing and internet trends. Find out about today’s consumer habits as well as what businesses are looking for in local advertising. Discover how your weekly publication can satisfy consumers’ shopping needs as well as advertisers’ print and online marketing needs through JB Multimedia’s innovative solutions.

"...highly targeted variations of these magazines–like those aimed at local brides–would flourish in a post-newspaper world, had informed executives not doubted there's enough local dollars for such entities..."
– Jon Fine, BusinessWeek, October 6, 2008

"...Instead of offering well-designed pages that entice readers to skim a story they might otherwise skip, today's e-newspapers merely list headlines or tops of articles, which makes it hard to decide what's worth reading..."
– Daniel McGinn , Newsweek, September 15, 2008

"...Local newspapers are 'really the sweet spot of publishing at the moment,'...[even though] 'costs are up and advertising is down, and everybody is pinching costs from the little guy to the big guy'..."
– Carol Polsky, Newsday, June 26, 2008

"...publishers are already feeling the pinch of steep increases in the paper prices, a quotidian item but one that represents publishers' largest nonlabor expense."
– Jon Fine, BusinessWeek, January 14, 2008

"...one of the great things about flipping through the pages of the traditional paper is finding the odd article you weren't looking for and becoming engrossed in a topic you didn't think mattered to you."
– Scott S. Greenberger, GQ, October 2007

"One in three Internet users visit newspaper Web Sites at least once per month. That's 55 million visitors to online sites compared with the 116 million who pick up a paper edition over the course of a week."
– Enid Burns, The ClickZ Network, Apr 4, 2006

“Consumers are continuing to spend their media time among various media types. Clearly, advertisers are going where the audiences are going, as spending on the internet also continues to grow.”
– Chuck Moran, BURST! Media’s Market Research Manager

“Online catalogs are most successful when they are copies of the print version…Consumers apparently appreciate that if they see a product in the print version on certain page, they can also find it on the same page in the online version.”
– DM News, the Online Newspaper for Direct Marketers

"The web has become the most popular remote shopping method, with almost 100 million people making a purchase after using the web to research choices."
– From a Dieringer Research Group Study of 3000 Americans

Click here to see what your publication will look like online