Articles
Weekly Papers
Cope Amid Trying Economic Times
A paper pinch, slower Web traffic,
and striking writers make for a harsh new reality
By: Carol Polsky
carol.polsky@newsday.com
Article
appeared in the June 26, 2008 edition of Newsday
This week's demise of Suffolk Life, the free weekly newspaper,
has left many shaking their heads over the loss of a once loud
and influential voice in the county's political and civic life.
The economic pressures that led to the paper's fate, announced
earlier this month, concern some weekly publications, which said
ad revenues are more volatile and harder to collect. But most are
weathering the economic downturn.
"Our costs are up and advertising is down,
and everybody is pinching costs from the little guy to the big
guy," said
Billy Delventhal, general manager at Anton Community Newspapers,
with 18 weeklies covering much of Nassau. "But I think the
weeklies are as strong as they've ever been editorial-wise...for
the most part, we're pretty good."
Some of Delventhal's colleagues agree. "Long Island is a
hotbed of weekly newspapers," said Michelle Rea, executive
director of the Albany-based New York Press Association, which
represents the state's 812 weeklies, including the 77 in Nassau
and 40 in Suffolk. "During the time that circulation has been
falling for daily newspapers, weekly newspapers have grown tremendously."
Local newspapers are "really the sweet spot of publishing
at the moment," said Leah Dunaief, founder, editor in chief
and publisher of the Setauket-based Times Beacon Record Newspapers.
"We have something no one else has, the local news, the hometown
paper that covers a village," she said, "almost block
by block, student by student, civic association by civic association."
Rick Edmonds, who analyzes media business for the nonprofit Poynter
Institute in Florida, said weeklies overall have done well compared
with larger daily newspapers, given their lower costs, and their
reach into small, local retail advertisers. They're less likely
to be affected by classified advertising migrating to the Internet,
he said, and by an audience that increasingly claims it's too busy
to read a daily paper.
That said, Dunaief added that "it's definitely
a more challenging environment to operate in without a doubt
for every business except a bankruptcy attorney."
Competing for advertising dollars becomes even more
difficult in a weak economy. Newsday, Long Island's largest daily,
also competes for the same revenue. Its Star Community Publishing
Group is the largest publisher of local shoppers and niche products
on Long Island and in the Northeast, including the Pennysaver,
Yankee Trader and Newsday's Marketeer, reaching more than 2.6 million
households and businesses weekly in Nassau, Suffolk, Brooklyn,
Queens and Staten Island.
Terry Tuthill is assistant publisher of
the family-owned Long Island Advance in Patchogue and two other
South Shore papers. Their history goes back 135 years. He said
his papers were doing well, "considering."
Michael Willmott, son of Suffolk Life's founder
and longtime publisher David Willmott Sr., said the decision
to close the paper was based on a combination of economic factors
and the publisher's health. The recently hospitalized elder Willmott
has asthma and a heart condition. "It was a personal decision and the economy was
definitely a factor," Willmott said.
The weak economy may not
have hurt sales at a newspaper group, but it has made it tougher
to collect the money, one publisher said.
Jennifer Paley, publisher of a Suffolk newspaper
group with six papers, including the Smithtown News and the Northport
Observer, said its advertising sales and circulation rose this
year compared with last "although collecting payments has
become more difficult."
Paley's husband, David Ambro, who is also
an editor and writer for the papers, observed, "I'm not
sure what the financial squeeze is on Suffolk Life, but I will
say this is a pretty hard job.
"There are small staff and a
lot of work, a lot of things to keep up with and a lot of demand
on your space from a lot of different organizations."
But, he added, "I think the weekly newspapers
are an extraordinary part of a community."
Copyright 2008 Newsday, Inc.
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