“Use
of the Internet as a shopping resource is already changing
the face of local advertising.”
– Neal Polachek, of the Internet Research firm,
The Kelsey Group
Articles
Don't Stop the Presses If you've abandoned the daily newspaper in favor of the Internet,
you're missing out on one of life's perennial pleasures By: Scott S. Greenberger
Article appeared in the October 2007 edition of GQ
I grew up in Washington, D.C., in the 1980s, when the Redskins
were kicking ass and I had to race my two brothers downstairs in
the mornings to grab the Washington Post sports section.
When I won, I taunted them by dribbling soggy Cheerios on the pages
and reading aloud the best passages about Theismann, Riggins, and
Monk. My own kids aren't likely to have the same experience: By
the time they're old enough to read the newspaper, having a printed
paper dropped on the doorstep may be as archaic as home delivery
of milk (or the notion of the Redskins as a Super Bowl contender).
That newspaper circulation is plummeting
as subscribers defect to the Internet comes as no surprise. The
paper that comes every morning is yeterday's news for anyone who's
on a computer during the day or has headlines and box scores beamed
to his BlackBerry–that is, for just about everybody.
When GQ launched in 1957,
there were 130 million fewer Americans but 300 additional daily
newspapers. Nearly every major U.S. city had more than one paper,
and New York City had seven. As recently as 1983, the year the
Redskins won their first Super Bowl, 66 percent of adults read
the newspaper during the week. By 2006, the percentage had dropped
to about 50 percent. The best newspapers will find a foothold in
the digital world. But the printed version of the paper is probably
doomed. In a sign of things to come, this July The
New York Times shrank by an inch and a half in width to save money.
But one of the great things about
flipping through the pages of the traditional paper is finding
the odd article you weren't looking for and becoming engrossed
in a topic you didn't think mattered to you. Just when you thought
you didn't care about what Pope Benedict condemned this week...
Then there are the physical advantages
of a printed newspaper. I'm not just talking about its utility
as an improvised umbrella or something you whack your dog with.
It's depressing to think that future generations of men won't know
the joy of discovering the sports section left behind in a bathroom
stall. And good luck burying your head in that computer printout
when your wife or girlfriend is letting you have it for those dishes
you didn't do.
For many, it's hard to imagine Sundays
without a two-hour stint on the couch, surrounded by the detritus
of the impossibly fat Sunday New York Times. My father,
who wrote for The Wall Street Journal for nearly three
decades, says that his love affair with the newspaper began when
he was a young Coast Guard recruit. Every Sunday during basic training,
he'd buy the
Times in the mess hall and sneak off to a grassy spot
in a far corner of the base to avoid being tapped to clean the
latrines. There's something to be said for rituals, and no good
rituals involve staring at a twelve-inch screen. Enjoy this one
while you can. GQ is the premier magazine
for smart, stylish, intelligent men.